Hi, we're Pacer

We’re a Prague-based boutique and online shop carrying a curated collection of our favorite brands from California and Europe who prioritize sustainability. We’re focused on creating a vibrant community and celebrating the work of women from all over the world. Our favorite brands have a free-spirit and California cool style that represent the modern bohemian girl you can find at a beach in Orange County or checking out their favorite Indie Band in Silver Lake. 

What you can expect from us: Pacer is actively working on reducing our environmental impact by implanting eco-friendly practices into our day to day processes, including using compostable packaging, and seeking out sustainable brands. We know there’s more we can improve on and we’ll never stop striving to do and be better. We will continue to look for ways we can educate ourselves in living a more sustainable lifestyle and work with other brands in the community to share the information with our shoppers. We don’t all need to be perfect, but we all can do something!

We value our customers above everything else; all are welcome and will be treated as one of our own (with the best customer service). We want our customers to come to Pacer to shop, but also to feel like they are coming to meet friends and get outfitting advice for a special event or just a weekend out with friends. 

By women and for women, Pacer is a place women can feel empowered and truly be themselves. By offering one-on-one styling, we want our customers to walk out feeling like their best, most confident selves. Whether you’re looking for a whole new look or just a new shirt to wear with your favorite jeans, Pacer is the place for you! Come in and we’ll help you navigate new trends or give new life to a dress you haven’t worn in ages. We’re also dedicated to supporting women in business by focusing our buying on female-fronted brands.